Identifying Effective Demand Response Program Designs to Increase Residential Customer Participation
Innovative Residential Demand Response Program Designs Increase Participation and Grid Reliability
The project is complete. The project evaluated the effectiveness of two innovative designs for residential demand response. One provided feedback information on energy use and advanced dynamic thermostat automation, the other engaged customer using social media to reduce loads when asked. Both evaluations confirmed that customers will manage their energy consumption by conserving or shifting loads if they are convinced there is a need and if their ability to participate is simplified. While the information/thermostat experiment has now ended; the participants in the social media-based program continue participating through the third-party aggregator, who continues to expand their client base and provide DR services through ISO markets.
This project tested the effectiveness of innovative designs for demand response programs for residential customers using a behind-the-meter customer engagement platform developed by OhmConnect. This innovative demand response strategy integrates a recent approach that energy researchers have shown to be effective in reducing customer consumption. This strategy includes providing households with a) tailored energy-analytic feedback, b) aggregated versus single-period incentive information, c) non-financial environmental health benefit frames and d) social comparisons. An additional strategy included exploring the effects of timing of the delivered demand response information on the magnitude of household participation and response.
This project could lower ratepayer costs through better design demand response (DR) programs which will enable greater utilization of existing electricity generation resources by increasing residential customers participation in
Greater electric system reliability could be achieved through increased residential demand response program participation and having this contribute towards greater grid optimization, flexibility and lowering imbalances on the gr
Key Project Members
The Regents of the University of California on behalf of the Los Angeles Campus